<b>"Nofollow your internal links to sculpt PageRank toward money pages."</b>

<b>"Nofollow your internal links to sculpt PageRank toward money pages."</b>

That's been dead since 2009.

The technique assumed nofollow let you hoard link value and funnel it where you wanted. Google changed the math: a nofollowed link still <i>consumes</i> its share of the page's outgoing value — it just evaporates instead of passing. You don't redirect the flow. You delete it.

So nofollowing your "About" link doesn't pump more juice into your product page. It pumps nothing extra anywhere. You've spent the link's value on a dead end.

What actually moves internal value: fewer, more relevant links from pages that have authority, with descriptive anchors, sitting close to the homepage in click depth. A product page three clicks deep with two internal links pointing at it loses to one two clicks deep with fifteen.

Stop sculpting. Start linking the pages you care about more, from places that matter.

(People still sell PageRank sculpting in 2026. So do people sell magnetic bracelets.)