Vignettes pay great and quietly murder returning visitors
The full-screen vignette between pageviews has the highest RPM of any format. Also the highest 'never come back' rate.
Ran it 3 weeks. Vignette pages: +$2.10 RPM. But pages/session dropped from 2.4 to 1.7 — net session value actually FELL once I did the math.
— good for one-and-done search traffic
— poison for a loyal returning audience
Depends who shows up. Test it on one page first.
AdSense Trenches
@AdSenseTrenches
Vignettes pay great and quietly murder returning visitors
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