Playbook: the quarterly portfolio cull

Playbook: the quarterly portfolio cull

Renewal fees on dead names quietly drain profit. Audit every quarter.

The cull steps
— List every name with its renewal cost and years held
— Flag anything held 24+ months with zero inbound inquiries
— Check if the keyword's search trend is declining — drop if so
— Decide per name: renew, drop, or fire-sale at registration cost
— Reinvest the saved renewal fees into one better acquisition

📌 Pick of the day: a name with no inquiries in two years is a liability, not an asset.

Google Trends on the core keyword tells you if demand is fading before you re-up.