Playbook: troubleshoot a PMP deal that isn't spending

Playbook: troubleshoot a PMP deal that isn't spending
Heard: nine times out of ten it's a mismatch between the deal target and the line, not the buyer.

— Confirm the deal ID is attached to a line item with matching targeting
— Check the floor on the deal isn't above the agreed CPM
— Verify the buyer seat is authorized on your SSP
— Look for a competing higher-priority line eating the impressions
— Send the buyer your deal ID + seat to confirm on their DSP

Impact: silent PMP underdelivery burns the relationship faster than a hard no. sourced