Playbook: surviving a pop source's anti-fraud crackdown without an account ban
When a source tightens its filters, sloppy buyers get suspended. Stay clean:
— Drop any zone with a chargeback or refund spike BEFORE their system flags it to you.
— Keep your own click-fraud screen upstream so you're not passing junk to the advertiser who'll complain.
— Watch for the source's 'quality score' field appearing in the dash — that's the crackdown's leading edge.
— Pre-emptively cut incentive/misleading creatives; that's what triggers manual review.
— Spread spend across 2-3 sources so one suspension doesn't zero your day.
— confidence: medium
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