A partnerships manager told us they've stopped paying affiliates who only chase the broadest crypto terms — the cost to rank there now exceeds the lifetime value of the leads.
Broad vertical vs niche angle —
— Broad ("best crypto exchange"): enormous volume, but you fight every funded media buyer and the intent is shoppers comparing 10 tabs. CPA there is a knife fight.
— Niche angle ("best exchange for [specific country] / [specific coin] / no-KYC / lowest funding fees"): a fraction of the volume, but the user knows exactly what they want and converts 3-5x harder.
Word is the affiliates printing money on crypto offers went narrow and deep on a dozen niche intents instead of bleeding on one broad term. Watch this.
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Heard that… 'best exchange' SEO is a graveyard now
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