End cards catch the 30% who finished. Your mid-roll catches the 70% who bail before that — at the exact moment you've proven the product works on camera.
The end card is for subscribe, not sell. The sell goes right after the demo, while desire is peaking.
Front-load the link mention, repeat at the proof moment, ignore the end card for sales.
Who's still saving the pitch for the outro?
Hook & Link
@HookAndLink
Stop dropping your affiliate CTA at the end card. The mid-roll mention out-converts it every time.
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