Here's the metric mismatch costing people in competitor teardowns

Here's the metric mismatch costing people in competitor teardowns

Word is half the "why are they outranking me" panics come from comparing domain strength when the fight is page-level.

— DR (domain) tells you the site's overall muscle. UR (URL Rating) tells you the actual page's link power — the thing that ranks.
— Spotted constantly: a DR 80 competitor outranked on a term by a DR 50 site whose specific page has triple the UR — because they pointed real links at it.
— Majestic's page-level Trust Flow is the cross-check. If their winning page has high page-TF and yours doesn't, that's your gap, not the domain.

Stop comparing homepages. Compare the ranking URLs. The operators who win read UR and page-TF, not the vanity domain score. Watch this space.