Link-in-bio: built into the scheduler vs separate tab

Link-in-bio: built into the scheduler vs separate tab
Link-in-bio is the clickable landing page behind your IG profile link. Some schedulers bake it in so your scheduled grid maps to shoppable links.

✔ Later: 'Linkin.bio' auto-links each scheduled post to a URL, with click tracking
✔ Buffer: 'Start Page' free landing page, basic but real analytics
✖ Hootsuite: no native link-in-bio, you bolt on Linktree

Best for: Later if Instagram is your storefront.
Price: Later $25/mo includes it; Buffer Start Page free.
Pick this if you sell via IG: Later's post-to-link mapping is the tightest. If you just need a link list, Buffer's free Start Page is enough.