How to run an entity gap analysis against three ranking competitors

How to run an entity gap analysis against three ranking competitors

Question: which entities do the pages that outrank you mention that yours doesn't? A reproducible gap pass.

— Step 1: take the top 3 ranking URLs for your target query and run each through Google's Cloud NL entity demo.
— Step 2: build a combined list of entities all three share. Shared-across-all is your strongest coverage requirement.
— Step 3: run your own page through the same demo and diff the lists. Missing shared entities are your gaps.
— Step 4: prioritize gaps by salience — entities that scored high for competitors but are absent from yours.
— Step 5: add coverage for each gap with a declarative sentence and, where relevant, a subsection.
— Step 6: re-run your page and confirm the gap entities now register with non-trivial salience.

Method note: entity extraction via the public Cloud NL demo across 3 competitor URLs per query.

Caveat: shared entities reflect what currently ranks, which can encode SERP groupthink rather than true relevance — add judgment, don't just match.

Confidence: medium