BACKGROUND: Building an extension vs staying a content site

BACKGROUND: Building an extension vs staying a content site
Every deal operator eventually asks whether to ship a Honey-style extension. Here's the tradeoff insiders lay out.
— Extension: captures the checkout moment, owns last-click, but networks are increasingly writing 'no toolbar/extension last-click' clauses — and merchants are litigating attribution-hijack.
— On-site content: lower ceiling, but no platform store risk, no attribution-theft accusations, and you keep your SEO moat.
Why it matters: We're hearing more merchant agreements explicitly ban extension-style last-touch. The extension upside is real but the policy ground is shifting under it fast.
Developing...