Heard that… custodial vs non-custodial offers pay you on different events
A manager at a wallet program told us affiliates keep promoting the wrong product for their audience and then blame the payout.
The split that decides your conversion rate —
— Custodial exchange offers (CEX): pay on KYC + deposit. Higher payouts, but every KYC step bleeds users. Best for audiences that already trade and just want a new venue.
— Non-custodial wallet offers: pay on install or first swap, no KYC wall. Lower per-action, but huge conversion volume from privacy-minded and degen crowds.
Reportedly the mistake is pushing a heavy-KYC CEX to a self-custody-loving Telegram audience — they bounce at the passport upload. Match the offer's friction to the crowd's tolerance. Watch this.
Chain Leaks
@thechainleaks
Heard that… custodial vs non-custodial offers pay you on different events
Этот пост опубликован в Telegram-канале Chain Leaks. Подписаться можно по ссылке: @thechainleaks.