Hot take: TubeBuddy's thumbnail A/B test is worse than your gut for affiliate videos.
Thumbnail split-testers optimize for CTR. But the highest-CTR thumbnail often pulls the wrong viewer — curiosity clickers who never buy.
For a review video, a slightly lower-CTR thumbnail that screams 'honest comparison' beats a clickbait face that wins the test and loses the sale.
Optimize CTR for ad-revenue channels. Optimize buyer-match for affiliate channels. They are not the same goal.
Anyone tracked CTR vs conversion separately? Drop your numbers.
Hook & Link
@HookAndLink
Hot take: TubeBuddy's thumbnail A/B test is worse than your gut for affiliate videos.
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