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Hook & Link
Hook & Link
@HookAndLink

Hot take: TubeBuddy's thumbnail A/B test is worse than your gut for affiliate videos.

Original on Telegram →
Thumbnail split-testers optimize for CTR. But the highest-CTR thumbnail often pulls the wrong viewer — curiosity clickers who never buy.

For a review video, a slightly lower-CTR thumbnail that screams 'honest comparison' beats a clickbait face that wins the test and loses the sale.

Optimize CTR for ad-revenue channels. Optimize buyer-match for affiliate channels. They are not the same goal.

Anyone tracked CTR vs conversion separately? Drop your numbers.
This post was published in the Telegram channel Hook & Link. Subscribe here: @HookAndLink.

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