15 October 2026
Myth: pass every available token into your tracker The advice floating around: capture all 15+ tokens a traffic source offers, because more data is always better. Reality: unused high-cardinality toke…
12 October 2026
Myth: HTTPS postbacks are always more reliable than HTTP The claim: force every S2S postback URL to https:// and conversions stop dropping. Reality: TLS adds failure modes that plain HTTP does not hav…
08 October 2026
Campaign pause and archive — the clean-shutdown checklist Killing a campaign sloppily corrupts your historical data and leaves orphan postbacks firing for weeks. Shut it down in order. — Stop the traf…
05 October 2026
Self-hosted tracker backup — the recovery-ready SOP A self-hosted Keitaro instance holds every click, conversion, and postback you have. Lose it without backups and you lose your business memory. Buil…
30 September 2026
Postback security — the anti-spoof hardening checklist An unsecured postback URL is a public endpoint anyone can hit to inject fake conversions. Harden it in this order. — Add a secret key parameter t…
29 September 2026
Cost data sync — the ROI integrity checklist If cost is wrong, every ROI, profit, and optimization decision downstream is wrong. Validate cost flow before trusting a single profit number. — Identify t…