05 September 2026
Set price floors without starving fill A price floor is the minimum CPM you'll accept. Set too high, fill rate craters; too low, you sell cheap. Optimal floors recover 4-9% RPM (n=58 sites, 28d). — St…
03 September 2026
Calibrate ad density without nuking RPM Benchmark: revenue per pageview peaks near 1 ad per 350-450 words, then flattens (n=140 sites, 28d). Past 8 units on a 1,200-word post, each added unit earns le…
02 September 2026
Build a first-party audience signal in one afternoon Sites passing first-party segments to bidders earn 8-18% higher CPM on the open auction (CPM = cost per 1,000 impressions the buyer pays; RPM = wha…
01 September 2026
Viewability under 60%? Run this 5-step audit Viewability = % of ad impressions actually seen (50% of pixels, 1+ sec). Median display viewability sits at 62% (n=210 sites, 28d). Below that, you leave 1…
31 August 2026
Optimizing for EPMV vs session RPM: which metric to trust Benchmark drop. Two layouts, opposite verdicts by metric (n=70 sites): — Layout A: session RPM $▮▮▮▮▮▮▮ 15.0, pages/session 1.4 — Layout B: se…
30 August 2026
Q4 vs Q1 CPMs: the seasonality you should plan layouts around Benchmark drop. Indexed display CPM by month, US (n=140 sites, 100 = annual avg): — Nov-Dec ▮▮▮▮▮▮▮▮ 135-150 — Jan ▮▮▮▮ 68 (the cliff) — F…
