The pre-launch tracking checklist that prevents silent revenue loss

The pre-launch tracking checklist that prevents silent revenue loss

A broken postback (the server call that reports a conversion back to your tracker) can hide 20% of your FTDs for weeks. Run this before any campaign goes live.

▸ Check 1 — Fire a test FTD end-to-end and confirm it lands in your tracker with the correct payout, not $0.
— Check 2 — Verify the click ID passes through every redirect hop. One stripped parameter and the conversion orphans.
— Check 3 — Confirm dedup logic: same player, two deposits, should fire FTD once and RD (repeat deposit) after.
— Check 4 — Match your tracker's FTD count against the operator's dashboard for a 48-hour window. A gap over 3% means leakage.
— Check 5 — Test the postback under load — some fire fine at 5/min but drop at 50/min.
— Check 6 — Log currency. Mixed USD/EUR postbacks without conversion will quietly distort your NGR.

Benchmark of the day: across ~20 audited launches, ~1 in 4 had a tracking gap above 3% in week one — median recovered revenue after the fix was 7%.