Playbook: shipping a fast landing page in Gutenberg alone (no page builder)

Playbook: shipping a fast landing page in Gutenberg alone (no page builder)

Core blocks plus one block library beat a full builder on weight.
— Use Group + Columns blocks for layout; set max-width via theme.json, not inline.
— Add one lightweight block plugin (Kadence/GenerateBlocks) only for the 3-4 patterns core lacks.
— Define colors/spacing/fonts in theme.json so blocks inherit tokens — zero per-block CSS.
— Build a reusable Pattern for the CTA band instead of a saved "template kit".

Pros:
— Near-zero builder overhead; often <50KB CSS total.
— No lock-in — it's core WordPress.

Cons:
— Editor UX is clunkier than Elementor for fine spacing.
— Complex grids still feel fiddly.

Best for: single landing pages where Core Web Vitals are the priority.