Footer links are crawl insurance, not ranking fuel — pick the right job
Unpopular opinion: footer links aren't useless, they're misused. As a tool, a footer link is for guaranteed crawl coverage of must-reach pages — legal, top categories, a hub. That's it. The moment you stuff 40 keyword anchors down there to 'distribute equity,' you've built a sitewide boilerplate block Google compresses to near-zero.
Body link when you want ranking signal. Footer link when you only need the bot to find it. Different tools, different jobs.
Still counting footer inlinks in your distribution math like they're equal? Stop.
Link Equity Heat
@LinkEquityHeat
Footer links are crawl insurance, not ranking fuel — pick the right job
Этот пост опубликован в Telegram-канале Link Equity Heat. Подписаться можно по ссылке: @LinkEquityHeat.