Pitching a finished draft vs three headline ideas

Pitching a finished draft vs three headline ideas
What goes in the first email?

— Three headline ideas: use for sites you've never written for. Low commitment for them, they pick one, you write to spec. Higher reply rate, less wasted writing.
— Finished draft attached: use only when you KNOW their style cold or it's a fast-moving site that wants plug-and-play. Risky — write 1,500 words, get ghosted, sting.

My default is 3 angles, one line each, tailored to a gap on their blog. The "finished draft" play I save for repeat partners. 3 ideas got me a 22% reply rate last month. Drafts got me carpal tunnel.

Go do it.