TACTIC DESK: Exit-intent popup vs inline click-to-reveal for code delivery

TACTIC DESK: Exit-intent popup vs inline click-to-reveal for code delivery
Different goals, different tool. Here's what conversion folks tell us behind closed doors.
— Click-to-reveal (open code in new tab to merchant): drops a tracked cookie reliably, but adds friction and some users bail before the second click.
— Exit-intent overlay: catches the abandoner, great for last-chance grab, but trips intrusive-interstitial flags if it fires on mobile mid-scroll.
Why it matters: We hear the cleanest setup is reveal-on-click for desktop, no exit popup on mobile at all — the interstitial risk isn't worth the marginal save. Sites stacking both are quietly tanking mobile rankings.
Developing...