Unpopular opinion: Shorts are a terrible place to put affiliate links — and a great place to build the list th

Unpopular opinion: Shorts are a terrible place to put affiliate links — and a great place to build the list that buys later.

Direct-linking from a Short is whack-a-mole. The swipe-away rate murders intent, and YouTube barely surfaces the link.

But Shorts are the cheapest discovery engine on earth right now. Use them to drive subs and channel visits, then convert on long-form reviews where buyer intent actually lives.

Shorts = top of funnel. Long-form = checkout. Mixing them up is why your Shorts 'don't convert.'

Fight me.