Judge by Reels, not the grid

Judge by Reels, not the grid
Real talk: the grid is the highlight reel. Pretty photos prove nothing about reach.

For cheap reach you want creators who can MAKE video that moves.

— Grid: vanity, curated, says nothing about views
— Reels tab: shows you their actual view counts and hit rate

Scan the Reels tab. If three recent Reels beat their follower count in views, that's a gem with engine.

Check the Reels math tonight.