Checklist: Validate your scheduler's 'best-time AI' before you trust it
Best-time AI (the feature that auto-picks posting slots from your past engagement) is often just a generic global average dressed up. Audit it.
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Step 1: Note the slots it recommends, then export your own last-90-days engagement-by-hour.
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Step 2: Compare. If the AI suggests 9am/12pm/5pm for every account, it's using global data, not yours.
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Step 3: Run a 3-week split — half your posts at AI times, half at your own data peaks. Tag them in UTM content.
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Step 4: Keep whichever wins on reach-per-post.
✔ Catches lazy 'global average' features
✔ Forces a real baseline
✖ Needs 30+ historical posts to mean anything
Best for: accounts past the cold-start phase.
Pick this if you've never checked the AI's homework. Sprout's Optimal Times is paid ($199/seat); Buffer's is free.
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Checklist: Validate your scheduler's 'best-time AI' before you trust it
Этот пост опубликован в Telegram-канале Schedule Showdown. Подписаться можно по ссылке: @ScheduleShowdown.