MOVING: the CPA-vs-revshare math nobody runs before signing
Word is more crypto exchange programs are quietly nudging affiliates toward revshare deals this year, and a manager at a Tier-1 exchange told us why: their data shows the average referred trader churns inside 70 days, so revshare looks generous on paper but dies fast.
When to take which —
— CPA wins on cold paid traffic and one-shot funnels where you'll never see the user again. Get paid before they churn.
— Revshare wins on owned audiences (Telegram, newsletter) where you keep nudging the same wallets to trade for months.
— Hybrid (small CPA + trailing revshare) is the only honest read on derivatives offers, where one whale can out-earn 200 CPA leads.
The trap: signing revshare on traffic you don't control. Watch this.
Chain Leaks
@thechainleaks
MOVING: the CPA-vs-revshare math nobody runs before signing
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