How do I structure the first week testing a new offer?

How do I structure the first week testing a new offer?
Q: I never know how long to test or when to kill an offer. Give me a plan.

A: Treat week one as data collection, not profit:
— Day 1-2: Run one clean angle, one geo, no fancy optimization. Goal is a baseline conversion rate.
— Set a kill budget upfront — usually 2-3x the payout in spend with zero conversions means pause and review.
— Day 3-4: Once you have 100+ clicks per variant, cut the worst creative/placement, not the offer.
— Day 5-7: Only now compare against another offer in the same vertical.

Don't judge an offer on 40 clicks. Don't change five things at once — you'll never know what moved.

Short version: baseline first, preset a kill budget, get 100+ clicks before cutting, change one thing at a time.

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