The Format Test Protocol

The Format Test Protocol
Don't guess which format works for your account. Test it like an engineer.
1. Pick one new format (the variable you're testing).
2. Hold everything else constant: same topic depth, same posting time, same caption length.
3. Ship it three times across one week.
4. Compare median shares, not the single best post (outliers lie).
5. Beat your baseline format by 20 percent or drop it.
One clean variable, three data points, one verdict.
Input: a candidate format. Output: keep or kill.
Run it weekly until your format library is proven.