Viewability under 60%? Run this 5-step audit

Viewability under 60%? Run this 5-step audit
Viewability = % of ad impressions actually seen (50% of pixels, 1+ sec). Median display viewability sits at 62% (n=210 sites, 28d). Below that, you leave 15-30% RPM on the table.

— Step 1: Pull viewability per ad unit in your ad manager, not the blended number.
— Step 2: Kill or lazy-load units below 40%.
— Step 3: Add a sticky anchor (typical 80%+ viewability).
— Step 4: Set lazy-load threshold to 200px, not 0.
— Step 5: Recheck at 14d.

Most gains come from one dead footer unit.

So what: 62% → 78% viewability lifts display RPM ▲ 9-14%.