Find next month's seasonal hooks in one sitting

Find next month's seasonal hooks in one sitting
A repeatable research run, in order:
— Open last year's calendar for the same month, copy every hook that worked [free]
— Check Google Trends 'rising' for your niche, set region and 12-month window
— Scan 3 retail email calendars (they plan seasons 6 weeks early) [thread]
— List 'anti-holidays': the off-beat national days that fit your brand
— Slot hooks 2 weeks before the date so content lands before saturation
Saved you the scroll.