Playbook: stand up GAM video pod bidding without double-counting

Playbook: stand up GAM video pod bidding without double-counting
Heard: half of new CTV setups leak duplicate impressions because creators skip the dedup step.

— Enable Open Bidding for video at the ad unit, not the network root
— Set video position targeting so mid-rolls don't compete with pre-rolls in the same pod
— Cap pod duration in line item settings, then mirror it in your ad server VMAP
— Turn on competitive exclusion by advertiser industry inside the pod
— Validate with a sample VAST: count Impression beacons per pod slot

Impact: pods built without slot-level dedup overstate fill 15-25%. sourced