Failure mode: only mentioning the one dead link

Failure mode: only mentioning the one dead link
Mistake: on a resource page with several dead links, you flag just the one you can replace. You leave value on the table and look transactional.
Fix resource-page workflow:
— 1. When a prospect is a resource/links page, crawl ALL outbound links on it.
— 2. Catalog every 4xx, not just your target.
— 3. Lead the pitch as a helpful audit: list 2-4 dead links you found.
— 4. Position your replacement against the one that fits; leave the rest as goodwill.
— 5. QA gate: resource-page pitches must include a full dead-link list, not a single mention.
Automation: full outbound-link crawl per resource page (Screaming Frog list mode).
Definition of done: every resource-page pitch reports all dead links found, with yours positioned naturally.