You chased the 40% commission and made nothing

You chased the 40% commission and made nothing

Got lured by a 40% rate on a $12 gadget. Sounds great. That's $4.80 a sale. To clear $500 you need 100+ conversions.

Meanwhile a 'boring' 10% on a $300 DTC product = $30 a sale. Same $500 in 17 conversions.

The mistake: ranking offers by commission % instead of dollars-per-sale.

Do this → calculate EPC potential = (avg order × commission %) × your expected conversion rate. Sort by actual dollars, not the flashy percentage.

I re-sorted my offer list this way and dropped three 'high %' offers that were eating effort for pennies.

Run the math on your top 5 today. Some 'best' deals are the worst.