Mistake: ramping a fresh domain to full volume in week one

Mistake: ramping a fresh domain to full volume in week one
New domain, 10 mailboxes, 300 sends a day from day one because the campaign is 'ready.' Cold domains have zero reputation; that spike reads as a spam operation and you torch the domain before warm-up finishes.

The fix: warm 3-4 weeks first, then ramp send volume in steps — 10/day per mailbox week one of live sending, +10 weekly. Smartlead's gradual-ramp setting automates this; doing it manually, people always ramp too fast.

Pros / Cons of slow ramp:
— Pro: reputation builds instead of spiking
— Pro: survives the critical first-30-days window
— Con: delays pipeline by a month
— Con: tempting to skip when a quota is due 'now'

Verdict: 4.5/5. The month you save by skipping ramp costs you the domain.

Who it's for: anyone who bought domains last week and wants to send today.