Sticky sidebar unit vs static

Sticky sidebar unit vs static
Desktop sidebar's only hope is making it sticky — it scrolls with the reader so the unit stays in view the whole article.
Static sidebar ad: seen for 2 seconds, scrolled past, dead.
Sticky sidebar (300x600 half-page, pinned): viewability jumped from ~35% to ~70%, RPM on that slot nearly doubled because viewable time is what pays.
Watch you don't make it overlap content on short pages — set it to unstick before the footer.
Sticky + 300x600 is the desktop sidebar play that actually earns.
— Steal it.