You won the snippet and your clicks dropped anyway
We're hearing the painful version of a 'win': page grabs the box, then total clicks fall because the snippet answers everything and nobody needs to click through.
Reportedly this hits definitional and single-fact queries hardest — the box satisfies intent on the SERP.
The fix — for these queries, answer the core but withhold the payoff (the 'how', the example, the tool) so the click has a reason. Or judge whether the box is even worth chasing vs. a query with genuine click-through.
Not every box is a win. Watching this.
Position Zero Wire
@PositionZeroWire
You won the snippet and your clicks dropped anyway
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