Consent Mode v2 vs blocking non-consenters: the EEA revenue math

Consent Mode v2 vs blocking non-consenters: the EEA revenue math

Benchmark drop. EEA traffic revenue retention by strategy (n=50 sites):

— Block ads on non-consent $▮▮ keep 40% of EEA revenue
— Consent Mode v2 (modeled) $▮▮▮▮▮ keep ~78%
— Contextual fallback on reject $▮▮▮▮ keep ~62%

Consent Mode v2 sends anonymized signals so Google can model conversions and still serve limited ads to non-consenters. Hard-blocking torches the 30-50% who reject.

The tradeoff: Consent Mode needs a certified Consent Management Platform and clean tag wiring. Contextual fallback is simpler but leaves money on rejection.

So what: Consent Mode v2 vs hard-block on reject — retained EEA RPM ▲ 90%.