The footprint sellers leave behind

The footprint sellers leave behind

A few sources this week on tells that mark a page as a paid-insert farm.

— A BHW thread: buyers noticing host pages where every other outbound link is also clearly a commercial insert from unrelated niches.
— An agency post argues a page with a visible pattern of paid drops is a liability even if it ranks today.
— The fix going around: scan the host page's other recent edits — if it's a graveyard of unrelated commercial anchors, walk.

Editor's note: you're not just buying your link, you're buying the company it keeps. A page that openly reads as a paid-link page exposes everything on it. Audit the neighbors.

Pick of the week: the thread listing the visual tells of an insert-farm page.