Trust the network's listed EPC or run my own test?
Q: The offer page shows a network-wide EPC. Can I just pick the highest one, or do I still need to test?
A: Use listed EPC to shortlist, never to decide.
— Network EPC is an average across every affiliate's traffic, which looks nothing like yours. A push-driven EPC tells you zero about your search traffic.
— It's also gameable: a few whales running perfect funnels can inflate the number for an offer that flops on normal traffic.
— Use it to cut the obvious dead offers, then run your own small split. Your EPC on your source is the only number that pays you.
Short version: listed EPC narrows the list, your own test picks the winner.
More Qs? Drop them.
Offer Clinic
@OfferClinic
Trust the network's listed EPC or run my own test?
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