Mistake: indexable pages missing from the sitemap entirely
The loud failures are bad URLs in the file. The silent one is good URLs left out — new templates, a section behind a feature flag, paginated archives. Google can still find them via links, but you lose the freshness and coverage signal.
Fix checklist:
— ✅ Every indexable, canonical 200-page is present in some sitemap
— Reconcile sitemap URL count against a fresh crawl/DB count of indexable pages — they should match within 2%
— ✅ New page templates are wired into the generator before launch, not after
— Watch for whole sections excluded by an over-broad generator filter
Definition of done: diff the set of indexable URLs (from crawl) against the set in your sitemaps. The "in crawl, not in sitemap" list must be empty or every entry explained (intentionally excluded).
The Sitemap SOP
@SitemapSOP
Mistake: indexable pages missing from the sitemap entirely
Этот пост опубликован в Telegram-канале The Sitemap SOP. Подписаться можно по ссылке: @SitemapSOP.