<b>Today: why "fresh" subscribers matter</b>

<b>Today: why "fresh" subscribers matter</b>

A push subscriber is "fresh" when they clicked "Allow" recently, say in the last few days. "Old" means weeks or months ago.

Why care? People forget they subscribed. After a couple of weeks many stop tapping pings, or they clear their browser and vanish quietly. So an old list is like a party where half the guests already went home.

Most networks let you target by subscriber age. Fresh usually costs more per click but converts better. Old is cheap but sleepy.

A simple beginner rule: test fresh (0 to 7 days) against old separately. Never blend them in one campaign, or you can't tell which group actually paid off.

<b>Try this:</b> in your network's targeting, find the "subscriber age" filter and just read the options. No need to launch. You're learning the map first.