<b>MOVING: CPA is shifting from 'first deposit' to 'KYC + first trade'</b>
Heard from a manager at a Tier-1 spot exchange that the qualifying event for CPA is creeping later in the funnel. A year ago it was first deposit. Now several programs reportedly require completed KYC <i>and</i> a first trade above a minimum notional before the bounty fires.
Why it matters:
— Your conversion math breaks if you still model on deposit. The drop-off between deposit and first-trade is real, often 30-50% on cold crypto traffic.
— Geos with slow KYC vendors (some LATAM, parts of SEA) silently kill your payout window.
— Ask for the <code>qualification rate</code>, not just CPA. A $400 CPA that qualifies 20% of deposits is a $80 effective CPA.
The number on the IO is the headline. The qualification rate is the story.
Watch this.
Chain Leaks
@thechainleaks
<b>MOVING: CPA is shifting from 'first deposit' to 'KYC + first trade'</b>
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