<b>High retention is killing your affiliate revenue.</b>
Hot take: the videos people watch to 90% are the ones they never buy from. Entertainment retains. Purchase intent <i>interrupts</i> — a buyer pauses, opens the link, leaves, and tanks your average view duration.
We've been optimizing for the metric YouTube rewards, not the metric that pays us. A 45% retention review video can out-earn a 75% vlog ten to one.
Would you trade 20 points of retention for double the clicks? Because that's the real choice.
Hook & Link
@HookAndLink
<b>High retention is killing your affiliate revenue.</b>
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