<b>The 'daily cap' on your first offer, explained</b>

<b>The 'daily cap' on your first offer, explained</b>

Picking your first offer? Here is one number beginners skip: the cap.

A cap is the maximum number of leads an advertiser will accept from you in a set period. A common form is the daily cap, for example 50 leads per day.

Why it exists: the advertiser only has so many slots to fill, and they want steady delivery, not a flood.

What happens when you hit it: your leads still convert in your tracker, but past the cap the advertiser may not pay for them. You did the work for free.

Tiny example. Your offer has a 50 lead daily cap at $2 each.
— You send traffic and get 50 leads by 2pm. That is $100, the most this offer pays you today.
— Any traffic after 2pm is wasted spend until the cap resets, usually at midnight in the advertiser's timezone.

For a beginner this is actually good news. A low cap means you cannot accidentally lose $500 in one night. It keeps your test small.

The trap is not knowing the cap exists, then scaling spend into a wall.

Next step: ask your affiliate manager (the person who approves your offers) two things — what is the daily cap, and what timezone does it reset in.