'Aged' doesn't mean 'still trusted'

'Aged' doesn't mean 'still trusted'

Worth a read together — a misunderstanding about what aged content buys you.

— A forum thread: a buyer chased old publish dates assuming age equals authority, and landed on stale pages that haven't been crawled in months.
— An agency blog clarifies the value is in pages that are both aged and still maintained and ranking, not just old.
— A tip circulating: check the last-modified signal and whether the page still gets crawl activity, not just the original publish date.

Editor's note: age is a proxy people lean on because it's visible. A 2019 page that's been abandoned since 2020 is worse than a fresh page that's actively maintained. Look for ongoing life, not just a birthday.

Pick of the week: the thread distinguishing 'aged' from 'still alive.'