Limited Ads vs full personalized

Limited Ads vs full personalized
Post-cookie reality: you can serve full personalized ads or fall back to limited/non-personalized.
Full personalized pays more — obviously, advertisers target. Keep it default everywhere you legally can.
BUT for EU traffic without consent, limited-ads mode beats serving NOTHING (which is what a misconfigured CMP does). Saw a site running zero EU revenue because consent blocked all ads — switching the no-consent path to limited recovered ~40% of that EU money.
Don't let the consent setup nuke your whole EU bucket.
Test your CMP fallback today.