<b>Lazy-loading every ad below fold is leaving money on the table</b>

<b>Lazy-loading every ad below fold is leaving money on the table</b>
Tried this today — pulled lazy-load OFF the first two below-fold units, kept it on everything past the third screen. Theory: people scroll fast, the ad never loads, never counts as a viewable impression, you get paid nothing.
Went from ~71% viewability to 84%. RPM +12% because viewable impressions are what advertisers actually bid on.
Steal it.