Pointing edits at the wrong target page

Pointing edits at the wrong target page

A target-page mistake came up in a few threads worth bundling.

— A Reddit thread: someone sent every edit straight at a thin commercial page with no supporting content, and nothing moved.
— An agency post argues edits work best reinforcing pages that already have some signal, not rescuing pages that rank nowhere.
— Counterpoint: a reply notes a strong relevant link can nudge a near-miss page from position 12 to page one — the target just can't be starting from zero.

Editor's note: edits amplify; they rarely originate rankings. Aim them at pages already sniffing the first two pages, not at content with no foundation to build on.

Pick of the week: the agency note on which target pages actually respond to a single strong link.