You only review single products. That's why you convert low.

You only review single products. That's why you convert low.

Single-product reviews catch people who already decided. Tiny pool.

The bigger money is in 'X vs Y' — that buyer is mid-decision, high intent, ready to click whoever helps them choose.

The mistake: skipping comparison content because it's 'more work.'

Do this → take two competing DTC brands you can promote and build '[Brand A] vs [Brand B]: which is actually worth it.' Pick a real winner, link both.

My comparison posts convert ~2x my single reviews and rank for buyer-intent searches I'd never have caught.

Write one vs-post this week. Two brands you already have links for. Ship it.