The mistake: assuming a niche's RPM transfers to yours
The claim: "Personal finance bloggers get $50 RPM on this network, so it pays well."
The asterisk: finance, insurance, and legal sit at the top of advertiser bid tables. Recipes, lifestyle, and entertainment sit near the bottom. Same network, same code, 4-5x spread by vertical.
🚩 Hidden variable: your niche's advertiser demand sets the price, not the network's logo.
The fix: find RPM reports from your exact vertical on that network. A finance number tells you nothing about your craft blog except that you read the wrong case study.
Not saying the $50 is fake — saying comparing your niche to finance is rigged.
The Network Myth
@NetworkMythHQ
The mistake: assuming a niche's RPM transfers to yours
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