Publish often or publish deeper, less often?
Q: Should I push 4 quick posts a week or 1 thorough one?
A: Short answer: depth wins, but cadence keeps the crawler interested.
Longer answer: there's no ranking bonus for frequency itself — Google doesn't reward 'posts per week.' What helps is regular crawling and a steadily growing, genuinely useful library, so one excellent post that fully answers a query beats four shallow ones that each half-answer something. That said, total silence for months can slow how often you're crawled. So pick a cadence you can sustain at quality — even one strong post a week — and never trade depth for a number on a calendar.
The site that wins is consistent AND thorough, not frantic.
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Publish often or publish deeper, less often?
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