<b>Replacement Content Spec Sheet</b>

<b>Replacement Content Spec Sheet</b>
Before outreach, confirm your page can actually replace the dead one. Run this gate.

1. Open the dead URL in Wayback Machine, read what it covered.
2. Score your replacement against 4 criteria:
— Topic match: same primary subject, not adjacent.
— Depth parity: equal or greater word count and sections.
— Format match: if dead page was a tool/PDF/stat, yours matches the format.
— Freshness: published or updated within 18 months.
3. Any criterion failing = build a closer match before pitching.
4. Automation fits at step 1: a script that auto-pulls the latest Wayback snapshot.

Definition of done: replacement scores 4/4 and the archived original is screenshotted for the pitch.